PSA Project Rubric

Project Rubric for Media Product
                         

CRITERIA

Score 10

(Below Performance Standards)

Score 20

(Meets Criteria)

Score 30

(Demonstrates Exceptional Performance)
Criteria #1
Audio & Video Elements


Score:_______
·    No music or illegal music
·    Inappropriate music or images
·    Music too loud for voice track
·    Poor quality images, hard to see
·    Low contrast or hard to read text
·    Legal music or written permission from copyright
·    Relevant music and images
·    Audio levels balanced so voice tracks can be heard
·    High quality images, easy to see
·    High contrast and clearly readable text
In addition to meeting the PROFICIENT criteria
·    Music adds deeper layer of meaning or
·    Music choices match rhythm, style, mood and pace of video throughout
·    Visual rhythm balanced in distance and orientation of shots and movement direction
0 - - - - - - - - - - - - 5 - - - - - - - - - - - - 10
11 - - - - - - - - - - - - 15 - - - - - - - - - - - - 20
21 - - - - - - - - - - - - 25 - - - - - - - - - - - - 30
Criteria #2
Voiceover
Score:_______
·    Poor volume
·    Poor spacing / speed
·    Poor annunciation: hard to understand
·    Good volume
·    Good pacing / speed
·    Good annunciation: easy to understand
In addition to meeting the PROFICIENT criteria
·    Dramatic Expression in voice
·    Tone adds to character(s) and events
0 - - - - - - - - - - - - 5 - - - - - - - - - - - - 10
11 - - - - - - - - - - - - 15 - - - - - - - - - - - - 20
21 - - - - - - - - - - - - 25 - - - - - - - - - - - - 30
Criteria #3
Script / Staging




Score:_______
·          Unoriginal, boring, unorganized
·          No Introduction or conclusion
·          Actors appear to just be making things up on the spot or images appear to be just copy-pasted randomly from internet

·          Well written script, easy to follow
·          Interesting introduction and conclusion
·          Original idea and pertinent information relating to issue



In addition to meeting the PROFICIENT criteria
·    High level of audience engagement
·    Gave audience something to do or think differently after
·    Gave audience “life lessons”

0 - - - - - - - - - - - - 5 - - - - - - - - - - - - 10
11 - - - - - - - - - - - - 15 - - - - - - - - - - - - 20
21 - - - - - - - - - - - - 25 - - - - - - - - - - - - 30
Criteria #4
Timing






Score:_______
·          Total time too long or too short
·          Individual video portions too long, short, fast, or slow
·          Repeated images for no dramatic purpose
·          Confusing or awkward scene changes or random transitions and effects for no purpose


·          Appropriate total run time
·          Audio fits video
·          Video elements well-timed (Text is displayed long enough to be read, images are displayed just long enough to convey their point)
·          Transitions fit the meaning or structure
In addition to meeting the PROFICIENT criteria
·          Video edits match audio/music
·          In fast-paced segments, video edits all land on downbeats in the music

0 - - - - - - - - - - - - 5 - - -  - - - - - - - - 10
11 - - - - - - - - - - - - 15 - - - - - - - - - - - - 20
21 - - - - - - - - - - - - 25 - - - - - - - - - - - - 30
Criteria #5
Work Habits / Effort
Score:_______
·    Poor work habits/ off task
·    Little to no effort / wastes time in class
·    Good work habits
·    Good effort / use of class time
In addition to meeting the PROFICIENT criteria
·    Excellent work habits/ use of class time
·    Excellent effort
0 - - - - - - - - - - - - 5 - - - - - - - - - - - - 10
11 - - - - - - - - - - - - 15 - - - - - - - - - - - - 20
21 - - - - - - - - - - - - 25 - - - - - - - - - - - - 30



Total Score:_______

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